Here at TCW, we are a publication on a hoop-minded mission.

Since our inception in 2021, we have enjoyed steady growth in both interest and subscribers, coupled with on-field success with our main topic of focus – Celtic Football Club.

However, we cannot continue and thrive without the support of those who keep us afloat and alive – that of the subscribers to the website. Now that Black Friday is amongst us in 2024, The Celtic Way has a very special offer to bring you. By pledging just £12, you will gain access to a full year of unlimited content on our website. Not only that, but you will also receive a @madebyfrankie print of Brendan Rodgers completely FREE of charge.

Are you still not convinced? If so, The Celtic Way’s Ryan McGinlay lists just a few of the reasons why you should sign up to the website this Black Friday weekend…


1.    The current Black Friday deal

Where better to start than what we’re offering at the moment? £12 for 12 months plus a @madebyfrankie print – which depicts Rodgers as a playing card. This is a hark back to the famous ‘lets go all-in’ tifo from the manager’s first spell at the club.

If you sign up now, it means that you will be covered up until this time next November, which includes two transfer windows and over 25 games extensively covered. This is an offer not to be missed if you are of a Celtic persuasion.


2.    Unparalleled statistical coverage

The game of football is changing, with more of an emphasis on stats, metrics and analysis. Because of this, our website has moved with the times from the very start thanks to our partnership with leading data provider StatsBomb.

After every game, you can expect an analytically-pinned match report from Ryan – who specialises in data and analytics within football. This kind of analysis is unmatched – if you want the full story of what has transpired in a game, then look no further than The Celtic Way for your data content.


3.    Big Interviews

A feature that we have done – and will be doing much more of – is that of interviews with players of the past – both in recent history and further back.

In the last international break, we had two big interviews with former Celtic defenders Kelvin Wilson and Marvin Compper, which proved a hit with our subscribers. Previously, Tony has spoken to individuals such as Brian McClair, John Hartson and Erik Sviatchenko – amongst others!

This will be an area which we will look to cover in more detail as the season progresses – stay tuned for more in-depth pieces based around those from Celtic’s past.


4.    Alan Morrison

One of the loudest and most prominent voices on Celtic’s online circle, Alan Morrison contributes one article per week on the analytical side of the club, from individuals on the team to the team as a whole.

Expect numbers, opinions and graphics all in one, as Alan’s unique style and viewpoints have proved to be incredibly popular with subscribers during his time with the site.

His articles are not to be missed.


5.    Scouting reports

Perhaps one of our biggest selling points is that of our scouting reports, which are carried out by real-life scout Stewart Ross. His in-depth pieces have proved to be incredibly useful when finding out more about Celtic’s transfer targets – sometimes long before they sign for the club!

Using StatsBomb and Wyscout respectively, Stewart’s articles are not to be missed – both during the transfer window and throughout the season – on a number of topics!


Our pledge to you

Those were just a few reasons why you should subscribe to our website this Black Friday, though there are many more to discover once you do pledge that £12 fee. It is important to underline that every person who contributes to The Celtic Way is the exact same as you – Celtic-minded.

Our promise to you is that we will continue to provide you with the latest and greatest content, through both the website and our dedicated app (which is available on the App Store and Google Play Store on Apple and Android devices respectively).

We’re not going away, and we’re not planning on giving up our aim of being the biggest Celtic website on the internet. While we know that we have fierce competition, we back ourselves and the quality of our work to shine through concerning views and subscriptions.

This is why your subscription to us will be important. By pledging this fee, you arm us with the confidence and approval that we can continue to do what we love most – keeping you all informed and updated.

Thank you all so much for reading, and we hope to see you all very soon on The Celtic Way!

Ryan McGinlay – The Celtic Way writer

Click HERE to subscribe to The Celtic Way - £12 for 12 months. T&Cs below…


Terms and conditions apply. Offer ends 3 December 2024 at 23:59 GMT. *Gift for new subscribers over 18 with a U.K. mailing address. One gift per subscriber. Gift is one (1) Brendan print by Madebyfrankie. Offer only valid on annual subscriptions. Subscription auto-renews unless cancelled. After the first year, annual subscription will be charged at £34.99 per year. Offer is exempt from gifting subscriptions. All subscriptions can be cancelled and refunded within 14 days of purchase. Non-subscribers have limited access on The Celtic Way app. The Celtic Way reserves the right to change or remove the offer at any time. Please see Terms & Conditions for full details.